About Steele Auto Group

Our Story

The Steele Auto story began in 1990 with one dealership. Forward-thinking, innovative, and growth-oriented, Steele Auto Group represents over 60 dealerships throughout North America. 

Committed to the ultimate customer experience, we offer solutions for all your transportation needs: flexible buying options, innovative service videos, personal and commercial leasing, and credit for everyone. 

As an award-winning Best Managed Company, Steele Auto is driving positive change in the automotive industry through our vision and values: our customers, innovation, community, and through our most important asset - our people. With over 2,800 talented team members, we provide a healthy and safe work environment that celebrates equity, diversity, and inclusion. 

As we continue to grow, so does our commitment to our employees and our customers - Everything we do is driven by you.

The Steele Standard

No Hidden Fees. We believe in transparent pricing. The price you see is the price you pay. No games, no surprises. 

Our Vision & Values

Our Vision: Everything we do is driven by you.

Our Values:

OUR PEOPLE: Our people come first. We provide a healthy, safe environment, that celebrates equity, diversity, and inclusion. We support the ongoing development and growth of our employees to build lasting relationships.

OUR CUSTOMERS: We believe in doing the right thing, with integrity and transparency. We are committed to excellence and delivering the best customer experience every day.

INNOVATION: Our continuous innovation will deliver the ultimate personal customer buying experience. We are committed to being industry leaders as a dynamic organization working to bring new, innovative solutions to serve the evolving needs of our customers.

COMMUNITY: Our passion for our business extends to the communities where we live and work. We believe in driving impactful change through investing in sustainability and partnering with community focused organizations supporting mental health, sick children, and families in crisis.

Inspiring people to drive positive impact.

This statement reflects the heart of who we are and why we exist. It's more than words; it's a commitment to empowering our employees, customers, and communities to create meaningful change. Whether through innovation, collaboration, or everyday actions, we believe that each of us has the power to make a difference.